The Omni product is a special type of light and light fitting, which can be fitted into ceilings very quickly compared to competing products. So Scolmore wanted the 3D animation to demonstrate this and to demonstrate the features of this light fitting and light bulbs.
This animation was to convey the ease of which their special Gridpro light switches and light fittings can be put together, to make the job simpler for teams of construction workers or independent construction men.
Elta were taking part in a trade show in Germany, and required this animation as part of their campaign. The project was designed to show the history of Elta, its growth, changes, acquisitions, and products.